Making Your Podcast Better By Controlling The Narrative

Far too many podcasters cede control of the narrative of their episodes to their subject. Here’s how to take that power back, make better episodes, and wind up with even more content to share. Lots of podcasters struggle with content creation, especially as deadlines approach. When an episode has to get published, less-than-strategic approaches show themselves in an interview that feels forced or an angle on a topic that seems out of place and quite different in a not-good way to the audience.

At the root of these problems of bad fit lies the same problem: the podcaster allowed the subject of the episode to dictate the narrative of the episode. 

But you can do a better job than that. A podcaster’s superpower over other media formats is this: Once you know—deeply—what your audience wants, you can shape almost any subject into a narrative that your audience wants to hear.

Done right, those crappy, unresearched guest pitches turn into a content fountain! All you have to do is figure out which stories you can pull out guests that your audience wants to hear. You do this by controlling the narrative. Don’t just turn the mic over to your guest and let them run the show. That’s your job!

This same approach goes well beyond sorting through unsolicited guest pitches. Because you know your audience and are in charge of the narrative of your episodes, you can build an episode out of almost every trending topic. Content ideas galore! 

You're the podcaster. You’re in control of the narrative. You’re in control of your listeners’ experiences. Never forget that.

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Boostagram Corner

Thanks to Casey Broda for a nice episode review. Links in the next section.

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Links:

• Getting more than 10K downloads per episode? Talk to https://gumball.fm/?utm_source=sponsorship&utm_medium=link&utm_campaign=podpont (Gumball.fm)!  • Tom Webster - http://twitter.com/webby2001 • Edison Research - https://www.edisonresearch.com • Danny van Leeuwen - https://twitter.com/HealthHats • Health Hats - https://health-hats.com • Bill Risser - https://twitter.com/billrisser • The Real Estate Sessions - https://therealestatesessions.com/ • Keith Bacon - https://twitter.com/madewithbacon • All Ways West Seattle - https://www.allwayspodcast.com • Casey Broda - https://twitter.com/CaseyBroda • Her review on Podchaser - https://www.podchaser.com/podcasts/podcast-pontifications-740003/episodes/authentic-podcasting-is-the-be-100070794/reviews/73991 • Value-for-value for this show - https://podcastpontifications.com/value-4-value • Now booking sponsorships for 2022! - https://podcastpontifications.com/sponsor

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A written-to-be-read article and a full transcript of the audio of this episode can be found at https://podcastpontifications.com/episode/making-your-podcast-better-by-controlling-the-narrative.

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Allie Press assists with the production and transcription of the show. Learn more about Allie at http://alliepress.net.

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