Podcast Pontifications

Podcasting's Advertising Problem Is Your Problem, Podcaster [S3E58]

Buying ads on podcasts are a PITA, regardless if you’re a buyer, a supplier, or someone in the middle. It sucks. It sucks for a few reasons: The staple of podcast advertising, the host-read baked-in ad, cannot be scaled. Podcast advertisers are lazy and spend money where it’s easiest. To make it easy for advertisers to spend money on your podcast and…