Recouping Your Podcast's Reputation Costs

No rational podcaster likes spending money needlessly. But every day, podcasters make choices on and around their shows without understanding the underlying costs to their podcast or themselves. Mentioning products or services on your podcast has value. But each mention also has a cost. A cost you pay with your reputation.

With advertising or sponsorships, there’s a risk listeners will react negatively. To offset the cost of that risk, podcasters charge money. 

But what about the not-compensated mentions podcasters make every day? Yes, those too come at a cost.

That listener support service you mention on every episode? That costs you, so it’s important the service you chose works really, really well & provides a smooth customer experience. 

The links you share to get people to listen? That costs you. Are you sure everyone has a great post-click experience? 

And you can blame your hosting provider for their shortcomings all you want, but your listeners will lay the blame surely at your feet. You made the choice. You incur the cost. 

That guest appearance on another podcast. Is it worth the cost to mention it, if it wasn’t all that great? 

That speaking engagement you said yes to. How sure are you of the reputation and credibility of the event itself? What will it cost you to mention it?

Don’t think I’m telling you to stop mentioning things. That’s sill. Just be sure you understand that everything you mention comes with a cost. Like it or not, you’re making a tacit endorsement with each mention. So make sure it's worth it.

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Boostagram Corner! 

Someone used Breez to send me a boost. Dunno who. Sorry!

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Links:

• FREE 3-week trial of My Podcast Reviews -  https://mypodcastreviews.com/pp • Looking Back on 9/11 - http://compliancepodcastnetwork.net/category/innovation-in-compliance • American Vigilante - https://cms.megaphone.fm/channel/americanvigilante • Sounds Profitable - https://soundsprofitable.com/episodes • Breez podcast listening app - https://breez.technology • More new podcast listening apps - http://newpodcastapps.com • Want to sponsor Podcast Pontifications? - https://podcastpontifications.com/sponsor

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A written-to-be-read article and a full transcript of the audio of this episode can be found at https://podcastpontifications.com/episode/recouping-your-podcasts-reputation-costs.

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