Podcast Pontifications

Restructuring Your Podcast To Be Advertising-Friendly [S3E3]

My thinking on advertising in the podcasting space is shifting. In the last few days, I’ve landed two ad deals for two clients, and one other client somehow found six different advertisers. Which means we need a strategy do deal with this windfall. So do you, probably. Your relationship with your advertisers or sponsors is fleeting. Your relationship with…