Unlocking Podcast Listener Data Without Being Creepy [S3E107]

With the fresh news that https://podcasters.amazon.com/ (Amazon Music/Audible has quietly launched a podcasters portal), I expect they’ll soon join the ranks of Apple, Spotify, and Google Podcasts, probably disappointing podcasters when it comes to our data needs. It blows my mind every day that in the 16+ years podcasting has existed, we still can’t answer the most basic question every podcaster wants to know: How big is my audience? https://podcasters.spotify.com/ (Spotify’s Podcaster Dashboard) has a metric they call “Listeners”, even though it’s not listeners. It’s the number of unique users on their platform who started an episode. https://podcastsconnect.apple.com/ (Apple Podcasts Connect) provides “Devices”, which is a much better name, IMHO. https://podcastsmanager.google.com/ (Google Podcasts Manager), won’t tell you the total number of unique Google Podcasts users who’ve played an episode of your podcast.  I don’t know what data Amazon Music/Audible will make available on their podcaster’s portal, but it could be better. And for some of the smaller apps, making their own portal for podcasters and giving us better data could be something that sets them apart.  Because we have questions. And they have answers. Questions like: Which in-app discovery channels are bringing listeners to my podcast? How many listeners come back for more of my podcast? How many of my followers swipe left and dismiss some of my episodes? How is my show ranking/charting? What’s the listener flow like for my podcast? What’s the demographic makeup of my podcast’s audience? Podcasting apps aren’t markedly different from one another. But I do think the podcast listening app that gives podcasters the most useful data could get a big boost as we’d all happily promote the heck out of a listening app that gave us more insight into actual listening data.  ----- A written-to-be-read article and a full transcript of the audio of this episode can be found at https://podcastpontifications.com/episode/unlocking-podcast-listener-data-without-being-creepy (https://podcastpontifications.com/episode/unlocking-podcast-listener-data-without-being-creepy) https://twitter.com/evoterra (Follow @EvoTerra on Twitter) for more podcasting insights as they come. https://buymeacoffee.com/evoterra (Buy him a virtual coffee) to show your support at BuyMeACoffee.com/evoterra And if you need a professional in your podcasting corner, please visithttps://podcastlaunch.pro/ ( Simpler.Media) to see how Simpler Media Productions can help you reach your business objectives with podcasting. Evo Terra produceshttps://podcastpontifications.com/ ( Podcast Pontifications) four times a week to provide ideas and ask questions every working podcaster should be thinking about. Image credit: https://unsplash.com/@macroman?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText (Immo Wegmann) onhttps://unsplash.com/s/photos/treasure-chest?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText ( Unsplash)

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