Podcast Pontifications

Your New Podcasting Strategy: Viability-First

If Podcast Movement Evolutions 2020 (http://events.podcastmovement.com/la2020/) had a theme, it was this: commercial viability is podcasting’s new brass ring. Commercial viability means that the podcast has to pay for itself. It’s a business term because, for many, podcasting is a real and commercially viable business. Instead of asking “How do I grow an…