The first product is Publishing, and it focuses on posting content to social media platforms such as Twitter, Instagram, Facebook, LinkedIn, and Pinterest. The second product is Reply, which is used for customer service and community management via social media. The last product it Analyze, and it's used for social analytics.

The company wants to be the go-to platform to help businesses build their brand, allow them to reap the benefits that come from engaging with others by posting and commenting on content, providing excellent customer services, and analyzing and tweaking business approaches.