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What Was Joel’s Motivation to Write and Maintain a Blog

What motivated him to write was that it became a way for him to document his journey. He found out that what he wrote about resonated with other people and helped him create connections. Also, this similar motivation caused him to create a Twitter account as another outlet to share what he’s written and connect with his new relationships.

Even living in Silicon Valley, he and Leo knew that they wanted to meet people and develop relationships. Maintaining a blog transitioned to creating a marketing strategy and a separate marketing blog that provides open resources for their customers to access.

Transcript

Distributed teams, extreme transparency and buying out your investors ·

Product Hunt Radio

More from this episode

  1. Who Is Joel GascoigneFor about eight and a half years, Joel has been the co-founder and CEO of Buffer, which is a platform that helps small businesses with social media.
  2. What Are the Three Products Offered by BufferThe first product is Publishing, and it focuses on posting content to social media platforms such as Twitter, Instagram, Facebook, LinkedIn, and Pinterest.
  3. Why Did Joel Make Buffer as a Distributed TeamOriginally started in the U.K. and his co-founder, who was also in the U.K., Leo joined him.
  4. What Are Tips for Building a Distributed TeamEspecially just getting started with a company, Joel states that if you have the option to go all in if you can.
  5. Why Is Joel So Open and Transparent on His BlogJoel recalls the early days of Buffer where the company was growing faster than what he and Leo could scale their infrastructure, so they would go down from…
  6. Why Did Joel Buy Back Equity From His InvestorsAfter raising two rounds of funding in the start of the journey for Buffer, he searched from investors that were as excited about the products and company's…
  7. Where Does Joel See Himself in the Next Five YearsLooking to the future, he hopes to keep growing and building the company and take on personal challenges.
  8. What Does Buffer Stand for Long-termJoel states that he wants to create a company that has certain values within the workplace, how they build products, and the level of service they want to…
  9. What Are Products or Apps That People Should Know AboutOne product that Joel mentions is Superhuman, a new email product with problems that are continuously being solved.
  10. What Does Joel Gascoigne Say Product Hunt Opened Up?Buffer founder Joel Gascoigne closes this Product Hunt Radio episode by telling Ryan he loves what Product Hunt became.

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