What was Joel’s motivation to write and maintain a blog?
What motivated him to write was that it became a way for him to document his journey. He found out that what he wrote about resonated with other people and helped him create connections. Also, this similar motivation caused him to create a Twitter account as another outlet to share what he’s written and connect with his new relationships.
Even living in Silicon Valley, he and Leo knew that they wanted to meet people and develop relationships. Maintaining a blog transitioned to creating a marketing strategy and a separate marketing blog that provides open resources for their customers to access.