Originally started in the U.K. and his co-founder, who was also in the U.K., Leo joined him. They started working together while living 30 minutes away from one another by train. Because of this, they worked together on Buffer for about one day at week and collaborated with one another using Skype.

His distributed team was formed naturally and consisted of people located in different areas of the world. Joel was given advice to either go remote or have everyone in the same place because it’s difficult to maintain between the two scenarios. So, he decided to make Buffer a fully remote team.