Environmentally-friendly entrepreneurship and the future of direct-to-consumer with Sarah Paiji Yoo

Abadesi is joined on this episode by Sarah Paiji Yoo. She is the founder of Blueland, a direct-to-consumer company that sells environmentally-friendly cleaning supplies. She formerly founded and sold Snapette, a mobile platform for local platform shopping.

In this episode they talk about...

* Her extensive entrepreneurial journey.

* How she convinced investors of the promise of Blueland.

* The future of sustainable direct-to-consumer products and companies.

* Managing a fast-growing team at a scaling company.

* What’s in her “resiliency toolkit.”

Of course, she also tells us what some of her favorite products are and why she loves them.

We’ll be back next week so be sure to subscribe wherever you listen to your favorite podcasts. 😸