How Does Aviel Ginzburg Define Working Smarter Rather Than Harder?

Aviel Ginzburg, a partner at Founders' Co-op, says much of his work is decisions: which founders to back, and which problems are worth a founder's time. Working smarter, in his version, means making fewer decisions and making them better, not grinding through more of them. Some issues are not decisions at all. If one choice really matters, the rest may not, and seeing that saves time. He once joked on Twitter that his 2018 goal was to say "I don't care" instead of "I don't know." The joke was about information overload. He would rather skip an opinion than spend the day forming one on every headline, including the nonstop news his parents watched.