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What is the meaning of a burning unicorn?

If your primary filter for starting something is whether it would be a billion dollar company, you may never start anything, and yet, your life's work might be among those ideas and just not be a billion dollar's worth. Does it mean you should never start?

Burning unicorn is the ideas that not everyone should be chasing the "unicorn," the high-growth billion dollar startup. That is just one type of company, with one outcome. There are plenty more that need to be started, and YOU might just be the person to do it.