Who is Jason Schuller ?
Jason is the founder of Press75, a WordPress theme company that he founded by a lucky accident. After working on his business for many years, Jason eventually sold it and focused entirely on his family.
What is a good way to gain a following for your business?
WordPress was an open source community and Jason quickly gained a following by sharing his progress, and by giving away ideas and tools for free. Even though WordPress itself was in its infancy, the community was very active and growing. Getting in during the early days was key.
How did a failed client relationship catalyze Schuller’s entrepreneurial journey with Press75 ?
Jason has always had an interest in video and video-centric content. At one point,he had an idea to create a really cool Hulu-like WordPress theme. He put out an initial version for free, and got connected with a client who wanted to commission and extended edition.
When the advanced theme was done, the client did not pay. Partially angry, and partially curious, Jason put the theme for sale, for just $5. The theme took internet by the storm, and just hours later generated enough income that it was obvious, a theme business was brewing.
What was the biggest challenge as Press75 grew and gather competition?
As the WordPress popularity grew, Jason Schuller and team had to find more creative ways to stay relevant. With more funding and more resources, his competition was moving beyond themes. They were expanding rapidly, and Jason could not catch up.
Today Jason realizes that instead of trying to catch up by himself, he should have either stuck to his original vision and customers, the ones who did not need new shiny features, or he should have followed suit and hire a lot more people to stay on par with the competition.
How did WordPress business and community change with rising popularity of WP as a platform?
The original community of WordPress makers was a tight group that built friendships around their passion. They had WP theme businesses, but they were never trying to compete with one another.
When WordPress got really popular, money was plentiful and new entrants were trying to get all of it. WordPress started to change, with more focus being not just on themes, but plugins, and page-builders. Anything that could create a new line of business and to differentiate the new players.
How do parents decide what is right for their children?
It is difficult to know. There are aspects of how one was parented that are implemented into their own parenting style. There are other aspects of one's childhood that they may choose to not implement with their own children.
How do parents teach their children how to work hard ?
It boils down to what one is interested in. People should strive to work hard towards what they are interested in, to be conscious of opportunities that come from those interests, and understand the work/life balance that works best for them and their personalities.