Smash Notes

What Happens When You Report About a Company and They Don't Like It

at 23:27

From the episode: John Cook. Joys and challenging of starting GeekWire.

Answer

John says that if people aren't getting mad, it means they are not doing their job well enough. Journalist's job is not to be a PR person or a marketing department for a company. Their job is to produce honest and factual reporting.

John Cook and Todd Bishop have been rooted in the Seattle startup community for a long time, and in many instances they have been connected with the founders for a long time too. People respect their role as a media organization that tells an honest story.

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Geek at Sea
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John Cook. Joys and challenging of starting GeekWire.
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John Cook, Kirill Zubovsky
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