Roneka Patterson

These past two years have been stressful for all of us in a lot of ways, but this week’s guest is proof that you can find a way to redirect those feelings into something positive. Meet Roneka Patterson, an associate creative director at Hawkeye in Dallas, Texas, and the co-creator of The Unwritten Rules.

Roneka and I talked about adjusting to work from home life, and she shared a bit about her process and what it’s like to be a creative director. From there, we discussed The Unwritten Rules, including how the project was launched last summer with other Black creatives, and she shared how she got Hawkeye on board with amplifying its message. Roneka also spoke about mentorship and how she’s helping local high schoolers discover their creativity as well. Roneka’s motto — “keep going” — is one I think we can all adopt as we move forward and chart our own paths to success in this industry!

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