Vida Cornelious

When you think of people who are masters of their craft, there’s no doubt that Vida Cornelious would be part of that list. Her 25+ year career in the advertising industry reads like a who’s who of agency titans — GlobalHue, DDB, Burrell Communications, Walter Isaccson…the list goes on. Now, Vida’s latest role as VP of Creative for New York Times Advertising will allow her work to reach a global audience.

After a quick end-of-year check-in, Vida spoke about her work at the Times and the launch of their first ever creative franchise called “Soul of Us.” From there, she talked about growing up in New Jersey and being surrounded by the arts, attending the venerable Hampton University, and dove deep into some of the campaigns she created over the years before landing her current role. For Vida, the importance of mastery is key to her success, and it’s definitely paid off in a big way!