E25 Bottoms-up product and go-to-market strategy with product leader and investor Vivek Saraswat

In this episode, Erasmus Elsner is talking to Vivek Saraswat, who has been a venture investor at Mayfield at the time of the recording and previously a product leader at Docker/VMware/AWS. Since recording this episode, Vivek has joined Immersa as a founding VP of product.    

00:00​​ Intro 

00:56 Who is Vivek? 

03:12​ Joining Mayfield 

05:07 Portfolio companies 

07:08 Covid impact on commercial open-source 

10:17 Go-to-market (GTM) 

14:13 Managing product roadmaps in open-source 

17:10 Dedicating to bottoms-up GTM 

20:49 Hooks and upsells 

24:54 Optimal lines between community and commercial 

29:22 Firewalls between community and commercial  

31:51 Inculcating community-commercial in the organization