E36 Running the world's largest trust experiment with Couchsurfing founder Casey Fenton
ln this episode, Erasmus Elsner is talking to Casey Fenton, founder of Couchsurfing and Upstock, about the early days for Couchsurfing when Casey was pioneering what has since become known as the “sharing economy” and how is is now bringing the sharing economy to the cap table with Upstock. 00:00 Intro 01:13 The Couchsurfing proof-of-concept 02:46 The first Couchsurfing stay 03:49 501(c)3 non-profit status 06:34 The mechanics of the benchmark Series A 06:34 The mechanics of the benchmark Series A 08:27 The Couchsurfing MVP 10:38 The donation-based model 11:58 The demand side monetization model 15:34 The chicken-and-egg question 17:11 Casey’s philosophy on ego hacking 21:11 Building for the internet without ego 23:57 Upstock 28:34 Ideal customer moment 30:20 Switching costs 31:09 Competitors and integrations 33:40 Milestone-based equity kickers 35:03 Following Casey’s work