Fundraising when you're building in the dark, lessons from JFrog's co-founder Ben Haim
Sand Hill Road
This episode is about the tidal wave of startups which have been termed the direct-to-consumer (DTC) or digitally native vertical brands (DNVB). It's this fleet of niche brands, which are delivering products to consumers primarily online and outside of traditional bricks-and-mortar retail channels. It's the Warby Parkers, the Caspers and the Allbirds of this world. In this episode I'm introducing their business model and compare it to the more traditional Amazon-style online shop model. It's a long episode with lots of examples from the startup journey of firms like: Dollar Shave Club, Warby Parker, Away, Harry's, Allbirds, Casper, Wish, Brandless, Jet.com and Fab.