Something Ventured -- Silicon Valley Podcast

162 Jamie Ducharme on her Book “Big Vape: The Incendiary Rise of Juul”

Big Vape is a nicotine-high of a book: An intense ride-along with the story of the rise of Juul. The story begins innocently – a couple guys don’t want to quit smoking, but also do not want to suffer the ill effects of cigarettes. They start Juul, and its rise – the massive wealth created, the social phenomenon, and the arrival of Big Tobacco -- are the…