Starting Greatness

How Tim Ferriss found product-market fit for “The Four Hour Workweek”

(2:47) - Tim looks back at the origins of the 4-Hour Workweek and early incarnations of the book (9:30) - Mike and Tim discuss the idea of talking to real customers and of “getting real” to increase the chances of your startup’s success (12:41) - Tim offers his thoughts on category design and the importance of creating a category, as well as working in…