How Do You Connect Supply and Demand in a Marketplace Business

In the case of Purchasing Platform, the demand for goods from the manufactured home community was already there. Meanwhile, Dave had to educate the supply side on the opportunity.

Sellers, like Home Depot, and Staples, and hundreds more, did not realize they were looking at a $6 billion dollar opportunity.

By removing the friction between buyers and sellers, Purchasing Platform was able to add new business for their suppliers and provide them with new insights into things like pricing, demand and seasonality, while creating a trusted experience for their buyers.