For Christina Wallace, she says that the message should be written in complete sentences and good grammar, had to reference something in her online dating profile, and it had to avoid all sexual content.
It doesn’t have to suck. The point isn’t swiping, it’s finding your person. Don’t treat it like a game, and don’t treat it like a resume or review. Instead, use it to source and qualify leads, and then get offline as quickly as possible with a zero date.