#68: The Premium Product Conundrum

How earth friendly are the so-called “earth friendly” products?  In the opinion of this week’s guest Justine Potashnik - not very.

But she believes she has the answer in her Advanced Soapberry Formula, derived from Himalayan tree nuts.

A product like this has a higher cost to create than its competitors, which has her at a juncture - should the company take a lower margin to get onto shelves faster or focus on being premium? 

Listen in for Marc’s tips on how to make the pivotal decisions in your product sales strategy when entering a crowded market. 

Want a deeper dive into the topics discussed in today’s show?  The paperback edition of Marc’s international best-seller That Will Never Work is out now in bookstores and online: www.amazon.com/That-Will-Never-Work-Netflix/dp/0316530182

Want to be a guest? Head to Marcrandolph.com.  While you’re there, sign up for Marc’s newsletter.

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