17 Years of Online Ventures, with Matt Giovanisci of Swim University

Matt Giovanisci (@MattGiovanisci) is the founder of Swim University, the biggest niche site around swimming pool and hot tub care. Matt got into the internet world after learning how to build a website for his indie rock band. Since then, he has spent the last 17 years getting fired and re-hired, building new ventures, launching lots of podcast episodes…

Transcript

Notes

Who Is Matt Giovanisci at 2:31
What Led You To Building A Swimming Pool Niche Site at 3:42
What Made You Want To Be A Founder at 5:05
What Was (failed Startup) Spruce About at 8:56
What Were The Motivations Behind Spruce at 20:31
Is There Any Space In The Market For Spruce Nowadays at 23:37
Why Does Matt Share Failure & Mistakes So Transparently at 27:01
What's Swim University (matt's +$35k/mo Niche Site) About at 33:38
How Has Matt Grown A Site Almost 5m Visits/year at 34:20
Were Your Failed Startup Lessons Useful Somehow at 42:17
What Keeps You Working On Your Online Ventures at 47:02
What Are The Most Common Content Marketing Mistakes at 50:51
What Would You Tell Former Self After Failing at 59:01