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How +3 failures led to a $150k/month SaaS, with Bernard Huang of Clearscope

Bernard Huang (@bernardjhuang) is the Co-founder at Clearscope, a profitable SaaS product used by companies to get written content performance. He is a driven entrepreneur who has used his creative capabilities to launch many startups, including Mushi Lab

Updated on April 28
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Key Smash Notes In This Episode

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A quick, 30-second "elevator pitch" on what has Bernard done and what he is doing now.

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The restaurant was being foreclosed and so Bernard and some friends acquired it. This would become his first failed business later on.

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Was there any specific moment when you realized things weren't going as planned?

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When and why did you decide to stop playing it? Weren't you making great amounts of money?

Bernard shares how it became more difficult to earn money as the US government passed laws that made illegal to gamble online.

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Mosec was a phone-based CRM focused on call tracking and notifications. Bernard co-founded it in 2011.

Here he shares how he got into the business and how they raised $70k from startup accelerator Betaspring.

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Were there any clicks that made you realize you wanted to run a business on your own?

Bernard shares he was a guy that would constantly try new things and had like a taste of success on all of these things.

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He first mentioned Mosec was an educational startup, but in the end it was a mobile CRM. What happened in between?

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Bernard shares they were getting validation every day and clients were happy. So what led to Mosec's shut down?

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Bernard shares about the beginnings of Food By People, a marketplace for home-baked goods that leveraged the Cottage Food laws passed by the US government.

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Bernard shares their unit economic issues and the moment they realized their monetization model wasn't going to allow them to make money.

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Food by People received $37 from Maciej Ceglowski and $50 from both Andreessen Horowitz and Thomas Ptacek. Where was that money invested in? ;)

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After his startup, Food by People, was closed, Bernard moved to San Francisco and he joined 42 Floors, a Y-Combinator backed startup, as a growth hacker.

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42Floors was acquired by Knotel in July 2018. He left the startup in Feb 2015 to co-found Mushi along to his Food by People co-founder.

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Game Runners was a League of Legends coaching service helping players learn the best new strategies fastest.

They focused on the kinds, but parents weren't willing to pay to get their kids better at LoL.

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How Bernard and his co-founder transitioned to search engine optimization, built Mushi Labs and got their first clients.

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When running Mushi Labs, Bernard and his co-founder began working on a SEO & content tool called Clearscope. Here he shares what is it about.

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Bernard shares why does he think there's so much misinformation around the SEO industry.

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If you could talk with him, what would you tell him? "Take better care of yourself."

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