The Future of Legal Innovation Will Be Built In By Design - Olga Mack

When it comes to the future of legal innovation, Olga Mack of Parley Pro at LexisNexis says that as the legal industry becomes more focused on being a 'service', legal technology will just become part of the overall design of products and services. It will not stand alone as a separate process, but rather legal innovation will be built into products such as HR tools that build in compliance processes, or financial tools build in legal components by design. Legal tech simply integrates into all technology processes.

Olga Mack is the CEO of Parley Pro and recently led the company through an acquisition with LexisNexis. Olga points out that while she was not a founder of Parley Pro, she took her role at leading the company of contract management and collaboration tools very seriously on how it handled its success during the pandemic. She points out that all startups go through a process of looking at its future and deciding do we go public, do we get acquired, or do we die and file for bankruptcy. Her previous relationship with LexisNexis helped her understand the value that Lexis' content would bring to Parley Pro and she says the relationship is exactly what Parley Pro, and their customers needed.

Olga has a strong reputation within the legal community and she actually insists that she wakes up each day and works to live up to that reputation. It's not a 'brand' that she presents to the world, but rather her authentic self as she presents at webinars, conferences, or even in TEDx speeches. 

In both an upcoming (early 2023) release of her ABA book, Visual IQ for Lawyers, and a soon to be released third TEDx talk on the same subject, Olga's current inspiration is the adding of visual aspects within documents and contracts. Companies such as Google and others are already using these visual processes in their contracts and it is a skill and concept that Olga thinks many lawyer currently lack. "I think visual intelligence is not something you're born with. It's like reading, writing and arguing. It's something you learn, intentionally." Olga Mack continues, "And this book is an attempt to, one, show the importance of visual intelligence in communications, and to give frameworks and basic concepts to allow legal professionals, not just lawyers, to understand, relate, interpret, communicate in an increasingly visual world."

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AALL Crystal Ball Answer:

We keep it within the LexisNexis family this week with Loyd Auerbach answering our Crystal Ball Question on how the industry, and law librarians specifically are changing the traditional work model as we make remote and hybrid work a part of our daily work process.

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