#115 – Quick Chat with Harry Dry of Marketing Examples
The Indie Hackers Podcast

Marketing Examples is a website where Harry Dry writes marketing stories about real companies. He is not trying to SEO rank the site for a quick profit, but instead writes case studies that entrepreneur find insightful and useful.

Harry says that life is good. His goal was to become fully sustainable as an independent entrepreneur and he's been able to quit his job and work on Marketing Examples full time. So yeah, he's happy.

Harry says that startup founders are risk killers, not risk takes. By keeping his day job while working on his site, for example, Harry was able to make sure he'd not run out of money. Keeping his spending low and not having cofounders or employees, he was also able to remove dependencies and make sure that Marketing Examples would never fail.

Harry says he was pretty methodical about starting Marketing Examples. He wanted a small humble project that would allow him to leave his job. From there, he could always figure out more ways to grow it.

"Build it and they will come" does not work. You have to have a plan for distribution and user engagement before working on your project, instead of winging it along the way.

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