Smash Notes
#115 – Quick Chat with Harry Dry of Marketing Examples
Harry Dry (@harrydry) is the founder of Marketing Examples, a fast-growing showcase of successful startup marketing stories. Since launching the site a few months ago, he's grown his email list to 5000 subscribers, won product of the week on Product Hunt, and is approaching $1,000 in monthly recurring revenue. Harry joined the show to talk about reducing…
People
Notes
-
Marketing Examples is a website where Harry Dry writes marketing stories about real companies. He is not trying to SEO rank the site for a quick profit, but instead writes case studies that entrepreneur find insightful and useful.
-
Harry says that life is good. His goal was to become fully sustainable as an independent entrepreneur and he's been able to quit his job and work on Marketing Examples full time. So yeah, he's happy.
-
Harry says that startup founders are risk killers, not risk takes. By keeping his day job while working on his site, for example, Harry was able to make sure he'd not run out of money. Keeping his spending low and not having cofounders or employees, he was also able to remove dependencies and make sure that Marketing Examples would never fail.
-
Harry says he was pretty methodical about starting Marketing Examples. He wanted a small humble project that would allow him to leave his job. From there, he could always figure out more ways to grow it.
-
"Build it and they will come" does not work. You have to have a plan for distribution and user engagement before working on your project, instead of winging it along the way.
You might also like
- Does Justin Kan Think Success at Your Job Will Make You Happy?
- Are Startups Scary
- What Is Digitalmarketer.com
- What Is the Difference Between Market Risk vs Execution Risk
- Why Aren't Most Startup Founders Trying New Ways to Run Their Companies
- How Do You Build a Product When You Are All Out of Time
Related episodes
- #100 – From Aspiring Billionaire to Indie Hacker with Sahil Lavingia of Gumroad
- #097 – Paying It Forward with Kindness to Build a $1.2MM Community with Rosie Sherry of Ministry of Testing
- Building a Multimillion-Dollar Newsletter Business with Sam Parr of The Hustle
- #092 – The Business of Bringing People Together with Derek Andersen and David Spinks of Bevy
- #099 – Overcoming Fear and Paralysis to Build an Industry-Changing Business with Aline Lerner of Interviewing.io
- #118 – The Magic of Choosing a Great Market with Justin Jackson of Transistor
- Ryan Diess: Husband. Father of Three. Founder Digital Marketer.
- E3: Wil Schroter, Startups.com