The Justin Brady Show

Go woke, go broke? Or do activist CEOs bring in more money? Christian Sarkar author of Brand Activism engages me in a friendly debate.

76% of people want CEOs to lead societal change, feeling that governments are too slow, but where’s the line between leading positive change, and being politically polarizing? Christian Sarkar, author of Brand Activism: From Purpose to Action, joins me for a friendly debate. Sarkar discusses why CEOs need to lead cultural change, why capitalism is broken…