The Modern Mann

Anatomy of a Movie Trailer (Season 7, Ep 4)

Why are movie trailers more beloved and enduring than other forms of advertising? How has the medium changed, to keep the video-game generation engaged? And what tricks do editors use to keep us watching, and returning to the flicks, week in week out? In this episode, editor Gareth Davies sits down with Olly to review some classic examples of the genre…