BJ Fogg on Tiny Habits for Startup Founders with James Currier

BJ Fogg is an American social scientist who is currently a research associate at Stanford University and a New York Times best-selling author. He is the founder and director of the Stanford Persuasive Technology Lab, later renamed as Behavior Design Lab.

BJ Fogg and James Currier talk to uncover how startup Founders can create better systems, both within themselves and within their companies and communities, so they can level up what we’re doing and put more good into the world. They cover topics like behavioral design in tech and tech companies, mindset for Founders, examples of companies doing these things well, and tiny habits for Founders to focus on.

Pick up BJ Fogg's popular book here - https://www.amazon.com/Tiny-Habits-Changes-Change-Everything/dp/0358003326

Follow BJ on Twitter - https://twitter.com/bjfogg