The CEO That Jeff Bezos Called “His Teacher” with Jeff Wilke & James Currier

Jeff Wilke (former CEO, Amazon's Worldwide Consumer Business) sheds light on a counter-intuitive driver behind unusual success: Focus on the inputs, not the outputs. Jeff shares the 3 drivers underlying the rise of Amazon, Prime, Alexa, and AWS, including:

1. "Mechanisms": Amazon's definition, two failure modes, and why they're harder to implement than it first appears

2. A Single-Page Culture: How Amazon's set of principles proved to be an inoculation against a drifting culture

3. Single-Threaded Invention

In practice, operational excellence is the key driver to executing consistently for the long term. It is the secret for harnessing creativity that compounds value over time.

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Key Smash Notes In This Episode

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