Upfront Ventures' Greg Bettinelli on Testing For 'Grit' & What It Takes To Build A Consumer Brand

Greg Bettinelli is a Partner at Upfront Ventures where he specialises in businesses at the juncture of retail and technology. Prior to Upfront, Greg was the CMO for HauteLook, a leading online flash-sale retailer that was acquired by Nordstrom for $270mm.

In Today’s Episode You Will Learn How Greg made his way into VC from the unconventional world of retail and consumer, how Greg tests for the 'grit' required to be a founder, and how his personal unconventional background is impacting his investments thesis.

As a bonus, you will learn the fundamentals for successfully growing a consumer brand.

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