Back to Joey Zwillinger, Co-Founder of Allbirds, with Joey Zwillinger.
Is Retail Dying Today
Retail as we know it is definitely dying. The internet has enabled consumers to shop for the cheapest deals.
All that said, when it comes to picking a tangible good, like the Allbirds sneakers, consumers still want the satisfying experience of being able to touch and feel the product, before making their first purchase.
The internet is a great way to order replacements after that.