Episode 33: Gathering Website Content in One Week with Kelsey Kreiling
UI Breakfast: UI/UX Design and Product Strategy
Episode 30: Describing Customer Motivation (Jobs to Be Done) with Eric White
Discovering customer motivation is the core part of UX research! Today you'll learn to do it using Jobs to Be Done methodology (JTBD). Our special guest is Eric White, a customer-insight consultant who helps businesses understand why their customers buy. You'll discover the JTBD principles, and learn how to run an effective customer interview.
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