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Back to #1 Shauna Swerland, with Shauna Swerland.

What Was the Inspiration in Naming Fuel

She collaborated with a few friends. While many names were already taken, she loved the name "fuel" and "what fuels you" came really organically and has become their slogan for nearly everything they do.

Transcript

#1 Shauna Swerland ·

What Fuels You

More from this episode

  1. Who Is Shauna SwerlandShe is the founder and CEO of Fuel Talent.
  2. What Has Shauna Swerland Loved Most in Her Recruiting Career?Opening What Fuels You, Shauna Swerland, CEO and founder of Fuel Talent, says the part of her 25-year recruiting career she has loved most is the stories…
  3. What Inspired Shauna to Start the "what Fuels You" PodcastShe was curious about people's lives and wanted to help share their stories as far as how they arrived at a place, what decisions were made along the way, who…
  4. Who Is Teri CittermanShe is an executive coach and author of the book "From the CEO's Perspective" who has spent the last several years asking hard questions and challenging CEOs…
  5. What Is Shauna Swerland's Earliest Memory of Leading?Fuel Talent founder Shauna Swerland jokes, on What Fuels You, that she was born a leader.
  6. Who Influenced Shauna Swerland Most When She Was a Child?On the first episode of What Fuels You, Shauna Swerland says the biggest influence in her childhood was her grandfather, inside a family that ran its own…
  7. What Did Shauna Swerland Learn From Her Grandfather?Shauna Swerland tells What Fuels You that she grew up inside a family business and that her grandfather was the person the family looked up to.
  8. What Was Fuel Talent Founder Shauna Swerland's First Job?On What Fuels You, Shauna Swerland says her first work was in the family business, selling clothes for years.
  9. What Hobbies Did Shauna Participate inShe was a competitive tennis player that grew up on the tennis court with her mom. She thrived in tennis, but would have enjoyed a team sport more.
  10. What Did Shauna Do After Graduating CollegeShe moved to San Francisco and became a recruiter.
  11. Where Did Shauna Swerland's Recruiting Career Go After San Francisco?Shauna Swerland tells What Fuels You that about a year into her San Francisco career, a Los Angeles recruiting firm contacted a colleague.
  12. What Was Life Like for Shauna While Living in New YorkShe met her husband and had her first two children there. But, she kept wondering when she would move away as many 20-somethings often did.
  13. How Has Living in New York After 9/11 Impacted ShaunaShe was at work when her team went to the roof of their building and saw the second plane hit the twin towers.
  14. What Happened to Shauna Swerland's Glocap Business in 2009?On What Fuels You, Shauna Swerland says that by 2009 she was running the New York office of Glocap, the recruiting firm she had joined in 2003.
  15. How Did Shauna Swerland Get Past the Fear of Starting Fuel Talent?Shauna Swerland tells What Fuels You she was afraid to start Fuel Talent even with a business sense from her family.
  16. What Does Shauna See as the Best Part of Owning Her Own CompanyThe income is completely secondary. Seeing her vision and brand that reflects her values has been incredibly satisfying. She is able to handle people vs.
  17. What Advice Does Shauna Have for Someone Wanting to Start Their Own BusinessMake sure that there is a viable idea. Once confident in that, don't overthink it and go for it.
  18. What Does Fuel Specialize inFuel Talent is a holding company for lots of smaller recruiting firms.
  19. What Do Bosses Miss When Hiring an Executive Assistant?CEOs sometimes don't know themselves well enough. If an assistant isn't strong enough to ask the necessary questions, they might not be the right fit.
  20. What Has Been the Secret to Shauna's SuccessShe believes that 80% of life is showing up, following through, and executing. She does a lot of "doing" and taking care of others.
  21. Which Companies Does Shauna Swerland Want as Fuel Talent Clients?Shauna Swerland says Fuel Talent, her Seattle recruiting firm, wants clients who treat the firm as a partner rather than a vendor.
  22. What Mistakes Does Shauna See Startups MakeA lot of companies do not take into the consideration the comps, metrics, and systems that must be looked at in each industry.
  23. Who Is the Next Client Who Does Not Know That They Need FuelFuel has added to their business and is not only working with startups, but also larger enterprise clients.
  24. What Made Shauna Swerland Start What Fuels You?Shauna started listening to podcasts within the past year and has become obsessed. She has interests in so many areas and wants to be a part of that.
  25. What Should Listeners Expect to Hear on the "what Fuels You" PodcastShauna wants people to email in about what they want to hear about.
  26. What CEO Advice Did Shauna Swerland of Fuel Talent Come to Believe Late?On the first episode of What Fuels You, Fuel Talent founder Shauna Swerland says a piece of career advice she did not believe early on was that a CEO or…
  27. What Can Women Do to Support Other WomenInvest in one another.
  28. What Has Been the Most Surprising Thing About Having Kids and Running a BusinessIt takes a village of people to allow Shauna to be a mom and to run her business.
  29. What Does Shauna Most Admire About David, Her Entrepreneur HusbandShe admires his mind and his abilities as well as his attitude.
  30. If Shauna Was Not the CEO of Fuel Talent, What Would She Be DoingShe would love to be a dancer or in something related to sports or entertainment.

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