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#12 Fran Dunaway

Fran Dunaway, Co-founder and CEO of TomboyX, is an incredible advocate for women and the LGBTQ community. She was raised in a military family from the deep south, and has had many unique pivots in her career. Fran started TomboyX as a clothing company with her wife, Naomi, in 2013. They quickly found success and transformed solely into an underwear company based off of feedback from their customers. In just a few years, they’ve received $6.3 million in funding and have an incredible presence on social media. Fran and her wife are making an astounding impact on their mission to represent all people and encourage everyone to be unapologetically themselves.

Updated on September 15

Key Smash Notes In This Episode


She considers herself an "accidental" entrepreneur" who formerly worked in human resources as a video producer and activist. She is now the CEO of TomboyX which creates underwear for all people of all sizes and all genders.


Customers were the inspiration. TomboyX was originally a clothing company, but their fanbase requested underwear products, which was their most successful venture. Now, TomboyX IS an underwear company.

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