#21 Alissa Leinonen
What Fuels You

A lot can be born out of necessity. Creativity and ingenuity are key.

Some companies are influenced by major orders. Others may enter new markets that can be profoundly impactful on operations.

A business owner must put the shame and frustration of failure aside and think critically on how to overcome tough, emergent situations. Integrity and honesty with vendors and employees are necessary. Community is so important.

CEOs often feel the pressure to work all of the time, wear every hat, lead by example, etc. But, it is important for each individual leader to analyze areas where they truly add value to their business and areas where they get in the way. In the areas where a CEO may be lacking, they have the responsibility to bring in strong leaders to fill those gaps.

Individuals who are smart, more educated, and more experienced are beneficial. However, it is more than that. The magic happens when leaders move out of the way of their employees in order for them to do what they are capable of doing. The leader's role should be to provide their employees with the necessary resources and support to do great things.

Dealing with guilt is all about managing expectations for both the leader and their employees. Open chains of communications assist with this.

Humility, kindness, and the ability to work hard are tools that allow for success.

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