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What is comparative advantage?

Comparative advantage is the idea that there are things that are too expensive for you to do for yourself, and you should pay someone else to do them for you. When do you hire director marketing? When you hire an account, when do you hire an HR director ...etc.? Giving up control is very challenging for for most, for a lot of people, especially founders, and so being forced to think about that's probably a good idea.

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