The Challenges of a Repeat Founder
Tikhon Bernstam cofounded Scribd (YC S06) and Parse (YC S11). Read the transcript here .
Notes
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Craig Cannon introduced Tikhon Bernstam on the Y Combinator podcast as a founder who did YC twice: summer 2006 with Scribd, and summer 2011 with Parse. Bernstam found YC on Reddit during a theoretical-physics doctorate, when a top post might have ten points and the site had no comments. Paul Graham's essays were the first path he had seen to a company after the dot-com crash. He applied as a long shot, interviewed in Palo Alto, and got in while the program was still in Cambridge, so he dropped out. He had studied computer science and economics as an undergraduate. He and cofounder Jared worked on Scribd for about a year and a half before it had real traction.
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Tikhon was in graduate school in theoretical physics, when he read Paul Graham's essay on How to Start a Startup. Inspired by what he saw, Tikhon applied, not at all sure that he would get in, but once accepted, Tikhon dropped out of grad school and moved to Cambridge, where YC was based at the time. The rest is history!
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YouTube was a hot startup at the time, and everyone wanted to be the "YouTube of X," much like in the 2010s everyone wants to be "Uber for Y."
Seeing that viewing documents in the browser was a huge pain, Tikhon and co started Scribd, a "YouTube for documents."
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Not knowing much about what they were doing early on, Tikhon and team found feedback from the Y Combinator team to be incredibly useful. They would look at the Scribd's progress and be able to immediately steer the guys in the right direction, saving them invaluable time in wasted effort.
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Funding environment was very different back in the early days of Y Combinator than it is now, and after the demo day, Scribd team survived on savings, and the generosity of their parents.
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The founders did not want to waste time building products, so instead they spun out 12 different landing pages and launched them all, measuring which one gathered the most interest. Parse won.
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Tikhon Bernstam told the Y Combinator podcast that across about 60 angel investments, including Cruise, which sold to GM, plus Gusto, LendUp, Checkr, Optimizely, and Reddit, the first screen is the size of the market. Without a large one, a strong product and a relentless team still struggle. He avoids founders who would fly to a conference that does not help the company. He likes solo founders, and named Drew Houston, who started Dropbox alone. Borrowing from Marc Andreessen, he said a strong team in a great market gets pulled into the right product. Docker came out of dotCloud that way, and Twitch was the gaming piece Justin.tv kept after dropping the rest.
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A lot of successful founders had started as solo founders, and Tikhon says that startups are already hard, and if you are willing to persevere on your own, that only shows an additional strength of character.
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Invest in a big market, even if it's already crowded. A great product in a big market will outperform a novel product in a small market.
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Repeat founders feel the pressure of having to work on a big idea. Unfortunately most big discoveries seem to come from people working on small things first.
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