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What happens to a later-stage company when it transitions to maximize revenue and why?

A typical company would go through the same stages. A company would start at the "Product market fit" where the goal is to create something people want. It would then move to growth, when the goal is to make sure you can give your product to everyone who wants it. Then eventually when the products line is exhausted, the company will try to get all the revenue it can out of the existing users. In the transition to revenue they do what they are supposed to do for their shareholders, they maximise revenue. The implications of this eventual transition, which are implicitly demanded by the society and the government, are for us to bear.