What is the importance of community for a business?
How do I compete with a bigger business that has more features and more resources?
Early adopters of a company will stick around and be involved because they believe in the business and community is a tool that can keep people engaged in those early and tough times. Consistent communication with the customers allows the company to learn on how the product can improve. Eventually you can get to the point where the product starts to sell itself with the power of its people.