Why sales is all about solving problems with Louis Nicholls
Customer Conversations
Jeff Ignacio is the Head of Revenue and Growth Operations at UpKeep, managing the Go To Market Systems and Enablement teams. Prior to working at UpKeep Jeff spanned a variety of roles at both large tech firms such as Accenture, Intel, Google, and high growth ventures such as Vizier (viz-ier) and PatientPop. In this episode of the Customer Conversations podcast, Sean and Jeff cover
The difference between product fit vs. go to market fit Expanding from early adopters and engaging the early majority Monitoring a customers risk profile Defining and managing a post-sales cycleResources:
Product Lifecycle - https://www.amazon.com/Diffusion-Innovations-5th-Everett-Rogers/dp/0743222091 Crossing The Chasm - https://www.goodreads.com/book/show/61329.Crossing_the_Chasm Sales Enablement Podcast - https://www.ringdna.com/sales-enablement-podcast-with-andy-paulConnecting with Jeff:
Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffbethechange/