#7 - The importance of diversity in marketing and the need for over-representation - Mark Runacus

Mark Runacus is the co-founder and Planning of Partner of Wax/On, a London based creative and media agency. Mark is also the President of PrideAM, an LGBT+ advertising network. We talk about how we can be more diverse in our marketing and advertising campaigns, while there is also a need for over-representation in these campaigns.