Building a Community in Higher Education with Jenny Li Fowler

Jenny Li Fowler, Director of Social Media Strategy at MIT, joins us in the next episode of The Community Corner Podcast. Jenny discusses the specific challenges in building a community at an educational institution. She also shares how her team at MIT thinks about community and social media and how they are adapting to changes in technology and the industry.

MIT is one of the leading universities and global leader in science, research, technology, and education. Jenny provides consultation and strategy for any announcements, events, or campaigns at the institute level. She also manages social media channels.

Social media management optimizes content for whichever channel it’s being posting on and targets the audience. Community management builds cohesive bonds within people, and it addresses its members.

Social media helps the higher education community solidify and speak with it. Technological and innovative trends can engage positively with higher education communities and develop into something bigger. Try to familiarize yourself with the language of these innovations and use them to understand how they can be helpful.