In this episode of Founded and Funded, Madrona managing director, Scott Jacobson sits down with serial founder and CEO of Crowd Cow, Joe Heitzeberg. They discuss how Crowd Cow was able to build their own supply chain to elevate a culture of transparent and conscious protein consumption. The two also talk about how, through a global pandemic that has rocked the meat industry, the company was able to build resilience. Give it a listen! Joe’s retelling of how Crowd Cow came to be will not disappoint.

Get $25 off your first CrowdCow order ->

How do you get your confidence back after failing, how do you make hard choices, how do you let people go without feeling emotional pain? All of these and other hard questions on Today's Hiten and Steli. This is your once-and-for-all solution to worrying in business.

Scott McLeod, founding member and Chief of Staff at Resident, creators of Nectar Sleep, saw 500% growth despite 99% of their staff being remote. I push hard to find out the critical remote-first workplace lessons they've learned.

All Show Topics:
1:34 - Do you own your data? Did you know USPS sells your data?
18:18 - Scott McLeod of Resident disagrees with my WFH opinion.
49:47 - Burnout isn't a problem with hours worked. It's about how you manage.
58:00 - Does racism mean anything anymore or has it lost its potency? We need to act.

Philip Camilleri is a founder of FoundersList, and previously the co-founder and CTO of SmartAsset. He shares his thoughts on finding a technical cofounder, what makes a tech cofounder successful, how business cofounders can appeal to their tech counterparts, and the right mindset and communication skills needed to forge a strong founding team.

Business comes with lots of challenges. Sometimes we figure out the solution to a challenge and, depending on how you look at it, might feel relieved about figuring it out or frustration about not doing so sooner. In this episode, Steli and Hiten talk about why you shouldn’t focus on the negative side of things, the benefits of having a positive outlook on things why working on our attitudes towards ourselves can be a game-changer and much more.

Arthur Johnson, VP at Pure Storage and formerly of Twilio, joins Erik and co-host Yasmin Razavi, GP at Spark Capital.They discuss:- Twilio’s origins as a company for developers by developers and the grassroots efforts they had to spread the world about the company.

Alfred Lin is a partner at Sequoia Capital. Alfred is an investor in companies like Airbnb, DoorDash and Instacart among others. His track record as an investor is impressive, but as an operator, building companies like LinkExchange (sold to Microsoft), his own venture firm years ago that invested in winners like OpenTable, and then Zappos (selling to Amazon)… his track record as a builder is just about as impressive as an investor. As you can imagine, Alfred has a lot of insights from uniquely being at such high levels on both sides of the table. James and Alfred talk about how he spots great founders and what the process at Sequoia is really like, peeking behind the veil of one of the most prestigious investment firms in the world.

Steve Long is co-founder at The Travel Brief, a site that gives travelers the ability to share practical tips and guides with others, while documenting their adventures in a meaningful way. Steve plunged into the entrepreneurial world at twenty-four years old when he co-founded a food startup with a childhood friend, which brought in $1.3M in annual revenue in just two years. In this episode of the Failory Podcast, learn more about the hubs he’s created, his experience on Dragon’s Den, and his new passion project.

In this episode, Christopher Lochhead discusses why category creation is the new growth strategy for legendary marketing.

Great companies do not focus on incremental growth, rather, they focus on being exponentially different. These leading companies introduce people to new businesses and provide them with new ways of doing things.
Making A Different Future
Legendary companies shape our lives and design a different future. They are on a mission to make the future different. Further, these companies create something exciting ⁠— a new way of living, thinking and doing business ⁠— category creation. Through category creation, these companies are pioneering the way to the future.
“Many times they are solving a problem we didn’t know we had—or a problem we didn’t pay attention to because we never thought there was another way.” - Christopher Lochhead
These legendary companies make ordinary companies run for their lives. These ordinary companies want to profit from the world for offering it the same set of products and services.
Big Es and Small Es
Lochhead cites different big enterprises as well as small enterprises as an example. Huge companies now started as small when they changed our way of thinking. Companies such as AirBNB, Google, Amazon, Palo Alto Networks, Cisco and Salesforce not only created great products⁠—they created a good company and a great category.
“They had to courage to stand on their own to create a new category of products / services they niched down. And by designing a different niche, they got to own it.”  - Christopher Lochhead
Category First, Brands Come Second
Categories make the company, not the other way around. In relation to this, if we carefully examine big brands, there are no legendary companies in a bad category. There will be no customer-recall of brands if these brands are not tailored to cater to a category.
“Brands only matter if they dominate categories that matter. Category design is a new lens, play with it!” - Christopher Lochhead
To hear more about Category Creation as the new growth strategy and more relevant information from Christopher Lochhead, download and listen to the episode.
Bio:
Christopher Lochhead is a Top 25 podcaster and #1 Amazon bestselling co-author of books: Niche Down and Play Bigger.

He has been an advisor to over 50 venture-backed startups; a former three-time Silicon Valley public company CMO and an entrepreneur.

Furthermore, he has been called “one of the best minds in marketing” by The Marketing Journal, a “Human Exclamation Point” by Fast Company, a “quasar” by NBA legend Bill Walton and “off-putting to some” by The Economist.

In addition, he served as a chief marketing officer of software juggernaut Mercury Interactive ⁠— which was acquired by Hewlett-Packard in 2006 for $4.5 billion.

He also co-founded the marketing consulting firm LOCHHEAD; was the founding CMO of Internet consulting firm Scient, and served as head of marketing at the CRM software firm Vantive.
Link:
Lochhead.com

We hope you enjoyed this episode of Lochhead on Marketing™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!