How do we introduce new technology to the masses?
When the old system, like pay-day loans, is broken, people tend to stay away from anything new that tries to replace it, for the fear that new system is going to be even worse. However, technology tends to make our lives better, and it is important to show that more value lies in trying new approaches, however skeptical one might be about them.
If you are a founder of a company that is trying to sell a revolutionary new approach, you just have to knock on doors, share your vision and sell your product. You gotta hustle!