Smash Notes

Back to Superhuman Ceo Rahul Vohra, with Rahul Vohra.

How Did Rahul Validate the Need for Superhuman

Rahul put a splash page for Superhuman where the only thing people could do was to sign up for the upcoming product. Once in the system, every potential user got an email with two questions:

1 - What do you use for email today? 2 - What are your pet peeves with it?

The hypothesis was that Gmail got slow and people had to use 3rd party plugins to make it work, while 3rd party clients were buggy and unstable.

Responses from those early users confirmed that both were true, and so Superhuman was onto something.

Transcript

Superhuman Ceo Rahul Vohra ·

Acquired

More from this episode

  1. Who Is Rahul VohraRahul is the CEO of Superhuman, a wildly popular email app that's changing the way we interact with our Inbox.
  2. Why Did Rahul Start RapportiveRapportive was started to satisfy Rahul's own need.
  3. What Was the Rapportive MVPRapportive started as a Firefox extension primarily because all the early adopters were still using Firefox.
  4. How Did LinkedIn Go About Acquiring RapportiveLinkedin initially approached Rahul with a request to stop using a third-party API to acquire their data, and as an entrepreneur would, Rahul requested they…
  5. Why Did Rahul Vohra Start Superhuman Email ClientRahul was looking for a massive market, and while email was getting bigger, it was also been getting more underserved.
  6. Did Rahul Consider Any Other Ideas Before Starting SuperhumanRahul believes that every founder has a startup that is meant just for them, something they are destined to fix, and when they do, the world will get behind…
  7. What Is Rahul Vohra's Email Product Superhuman?On Acquired, Superhuman CEO Rahul Vohra called the product the fastest email experience ever built.
  8. What Was the #1 Value Proposition Superhuman Had to Get PerfectSpeed was the top priority.
  9. What's One Clever Way in Which Rahul Was Able to Acquire New Users for SuperhumanWhen Mailbox, previously sold to Dropbox, was getting shut down, Rahul wrote a lengthy blog post entitled " How to survive an acquisition ."
  10. How Did Superhuman Win Against Free AlternativesSuperhuman positioned themselves as the Tesla of email. From the very beginning it was going to be a premium tool for a premium market.

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