Smash Notes

How Did Rahul Validate the Need for Superhuman

at 21:43

From the episode: Superhuman Ceo Rahul Vohra

Answer

Rahul put a splash page for Superhuman where the only thing people could do was to sign up for the upcoming product. Once in the system, every potential user got an email with two questions:

1 - What do you use for email today? 2 - What are your pet peeves with it?

The hypothesis was that Gmail got slow and people had to use 3rd party plugins to make it work, while 3rd party clients were buggy and unstable.

Responses from those early users confirmed that both were true, and so Superhuman was onto something.

Where this answer comes from

Show
Acquired
Episode
Superhuman Ceo Rahul Vohra
People
Rahul Vohra, Ben Gilbert, David Rosenthal
Moment
Date

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