How Did Superhuman Win Against Free Alternatives

Superhuman positioned themselves as the Tesla of email. From the very beginning it was going to be a premium tool for a premium market. It was for founders, CEOs and managers of high-growth companies who wanted to do email better and faster. Superhuman was then Meticulously crafted to serve this narrow core group. Instead of trying to compete on price, the product was now competing on value, and Rahul used the first couple of hundred customers to figure out exactly what the price was going to be where users felt it was pricey, but were willing to spend.

Acquired · Superhuman Ceo Rahul Vohra · at 26:45 · October 21st, 2019 ·Transcript

On this episode

Who Is Rahul Vohra at 3:52
Why Did Rahul Start Rapportive at 5:17
What Was The Rapportive Mvp at 7:59
How Did Linkedin Go About Acquiring Rapportive at 8:42
Why Did Rahul Vohra Start Superhuman Email Client at 13:10
Did Rahul Consider Any Other Ideas Before Starting Superhuman at 16:52
What Is Superhuman at 20:02
What Was The #1 Value Proposition Superhuman Had To Get Perfect at 21:02
How Did Rahul Validate The Need For Superhuman at 21:43
What's One Clever Way In Which Rahul Was Able To Acquire New Users For Superhuman at 23:34
How Did Superhuman Win Against Free Alternatives at 26:45