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How did Superhuman win against free alternatives?

Superhuman positioned themselves as the Tesla of email. From the very beginning it was going to be a premium tool for a premium market. It was for founders, CEOs and managers of high-growth companies who wanted to do email better and faster. Superhuman was then Meticulously crafted to serve this narrow core group. Instead of trying to compete on price, the product was now competing on value, and Rahul used the first couple of hundred customers to figure out exactly what the price was going to be where users felt it was pricey, but were willing to spend.

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